Design Inspiration Awards - Invitation

An invitation conceived to announce the Fraser Papers Design Inspiration Awards (DIA) and exhibition held by Unisource Papers. The intended target audiences were design studios and advertising agencies in Calgary.

A bunch of fresh carrots, plain brown grocery bags, stickers, receipts and a very large rubber stamp are the ingredients behind this 'hand-made' solution. A graphic based on the vernacular of grocery stores was conceived and turned into a 4" x 7" rubber stamp. Green ink was used to stamp the brown grocery bags with the image. All the typographic information was set to resemble a common grocery store receipt. The invitations were constructed and distributed, baiting the receivers to come and view the show. Carrot soup and enlightened vision were the benefits for recipients.

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