Pure•Form - Visual Identity

The name of the company suggests the outcome of this particular design solution: an identity pure in form. Type was manipulated and orchestrated to create this ‘pure form’. As the company was registered as 'PURE•FORM' the dot also had to play an important role in the resulting design solution. The dot or circle also being pure in form is the only element other than the owners names to actually be printed in colour. The dot was also foiled to create a gloss sheen on the chosen uncoated stock. All other elements on the cards are embossed. Photography is also a service offered by the salon therefore certain cards were drilled to create a dot-like aperture. The resulting cards were a talking point and successful promotional tool for this new Salon Studio.

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