Effective Visual Communication

By Carolyn Knight and Jessica Glaser

Published by Rotovision, the Graphic Designer's Guide to Effective Visual Communication breaks down the different levels of visual and verbal device - what grabs attention first, what is accessed next, and then, in various levels, what follows on. Expressing these levels as layers helps the designer to successfully sequence content for maximum impact. The book engages in the contemporary processes of effective two-way communication, when designers and communicators have to sandwich together increasingly elaborate layers of visual material. It investigates and questions the way information is received by its audience through inspiring examples within a variety of print and screen contexts, followed by interesting practical exercises, giving designers the methodology and the practice to design for maximum effect.

Fishten works featured within this book: Biennial Scam, Name Paintings, Blind Stairs and Wabi Sabi.

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